Alyssa is Senior Vice President and Chief Marketing Officer at TruGreen. With over a decade of experience in the strategic marketing field, she has an extensive background in marketing planning and execution as well as enhancing the overall customer experience.

Alyssa joined TruGreen in October 2023 and has served as Vice President of Digital & Marketing Communications. During her time with the company, she has built a top-tier marketing team, developed transformative marketing initiatives, enhanced TruGreen’s brand positioning, led the development of a new customer-facing website, and launched a fresh brand look and messaging strategy.

Before TruGreen, she helped lead performance marketing at Culligan International where she emphasized her skills in e-commerce, website-user experience, paid media and marketing strategies with data-driven results. Earlier in her career, she also held leadership roles at Timberlane and Proscape Technologies.

With her background and experience, she offers a balance of knowledge and innovative ideas that will elevate TruGreen’s presence in the lawn care industry and further enhance brand excitement and engagement.